One of my first projects at IGNE was developing a new brand identity for Amulet, a company that creates technological solutions for healthcare. Inspired by the symbolic meaning of an amulet, protection, trust, and reassurance, the branding needed to feel calm and supportive.

I began with extensive color research, focusing on the use of amulets and visual trends within the healthcare sector. Amulet’s existing style guide was very limited, using only two colors and textured gradients, which did not scale well across presentations, documentation, or printed materials for expos.

The original red and orange palette felt too aggressive for a healthcare context. I introduced a primary color that blends green with subtle blue undertones to communicate calm, trust, and balance without leaning too heavily into a natural aesthetic.

The secondary red was refined into a deeper burgundy tone to retain a sense of passion and depth while softening its impact.In addition to the color system, I designed new visual elements for documentation and expo materials.

Flowing, organic shapes were introduced to represent flexibility, adaptability, and innovative thinking, reinforcing the company’s focus on modern, user centered healthcare solutions.The visual identity I developed is still in use today across Amulet’s website and event materials.